HOW AND WHY COMPANIES ARE INCORPORATING THE POWER OF IBM WATSON Today, according to IBM, Watson represents a new era in computing called cognitive computing, where systems understand the world in a way more similar to humans: through senses, learning and experience. Watson continuously learns from previous interactions, gaining in value and knowledge over time. With the help of Watson, organizations are harnessing the power of cognitive computing to transform industries, help professionals do their jobs better, and solve important challenges. “Innovation in natural language processing and artificial intelligence is creating opportunities for consumer marketers to better identify and …
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